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It’s probably one of the aspects of running a website that’s most overlooked and that’s accessibility. How accessible is your site to those with disabilities or based on their age? A large proportion of people have disabilities that relate to blindness, colour blindness and deafness not even taking into account other issues that arise for senior citizens. This can add up to a substantial loss in the number of visitors to your site because accessibility hasn’t been factored into the website build.
According to The World Health Organisation, it is estimated there are 39 million people globally who are blind. Adding in the visually impaired this number rises to around 285 million that’s why it is essential to improve accessibility for those with sight difficulties.
Let’s look at the accessibility improvements your site can make for those with sight impairments or blindness.
1 in 12 men and 1 in 200 women are affected by colourblindness worldwide according to the CBA. This means that 8% of male users can’t see colour which will affect their site and user experience. In particular, if you are a male-orientated brand this needs to be addressed to make the user experience more accessible.
These are some of the challenges those with colourblindness experience and let’s see how we can solve them.
The WHO estimates that there are 360 million globally with hearing loss, the World Federation of the Deaf estimates that 70 million people are completely deaf. Again a significant number of users to your site that you can turn into customers if your site is accessible for those with hearing impairments
Let’s look at those accessibility issues and get them resolved for those with hearing difficulties
Interesting the elderly demographic has their own unique accessibility requirements however there may be an overlap with some of the previous categories.
Here are some issues in which you can make your website more accessible for the elderly.
Looking for more Website Experience advice? You might want to check out the following articles;8 reasons you need a FAQ (& HOW TO SET ONE UP)
Looking for more Website Experience advice? You might want to check out the following articles;
There you have it, 10 ways to make your website more accessible to those with disabilities or the elderly. Of course, the need for each element will be required more or less depending on your business niche and purpose, however, we do suggest to make your website more inclusive you implement as many of these accessibility features.
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