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Instagram is big business, especially if you run a business or you’re looking to become an influencer. There’s so much more to the platform than just simply sharing an image these days. For businesses, there’s now a need to create a whole strategy, monitor growth and conversions and to attract big business from this social platform alone. To begin, you need an Instagram Business Account.
It’s simple. It allows you to do more than a regular account. If you’re running a business you’ll want to be tracking the performance of your marketing efforts and Instagram is a marketing tool!
Business Accounts allow you to see demographics about your followers such as their ages, locations and sex. What it also allows you to do is discover the most active times and dates when your followers are on Instagram. Which in short will help you post at the best times to gain the highest engagement possible, which helps you to be seen by more potential customers.
Are you a service-based business looking for more bookings? Instagram Business Accounts not only allow you to add an email address, phone number and location address, they now allow you to link up your booking programme to drive direct bookings. Making it easier for you as a business to convert followers (or those looking at your Instagram) into paying customers.
Not content with just this information, Instagram Business Accounts also allow you to look into the top-performing content that you post in terms of the number of a specific action it receives including;
This helps you to create more engaging content with purpose moving forward.
We discuss this and more in our ‘Starter Strategy for the ‘gram’ 30-day programme and how to create a basic marketing strategy for your business’ Instagram. You can buy it directly below or click on the cover to discover more about the 30-day programme.
Not sure that Instagram Impresario is for you? Why not give our Starter Strategy your best effort. Let us help you through a 30-day growth programme to help you.
+ BONUS – we’re giving you our Instagram Banned Hashtags (worth £4.99) download complimentary alongside the purc…
It’s really simple to create an Instagram Business Account and you can convert your current Instagram to a business ‘gram if you already have one. Just make sure that it’s not a personal account. Keep your business social channels separate to your personal accounts, unless you’re an Influencer and then that’s different again.
At any time, you can go back to the profile page and switch back to a personal account, however, this isn’t something that as a business owner we would recommend.
Looking for more Instagram tips? You might want to check out the following posts;– How to write the perfect instagram bio For Your Brand
Looking for more Instagram tips? You might want to check out the following posts;
Businesses can now request a blue tick on Instagram, this means that they’re verified as a legitimate business. It’s simple to request, however, do note that not all verifications are successful. You can re-request every 30 days.
If that’s not detailed enough our Instagram Impresario course which shows you how to build a fool-proof Instagram Strategy, convert your followers into an army of paying customers, create content that goes viral, and write copy that kills just for starters. You can see more information about our Instagram Impresario course here.
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