How to Improve SEO on my Blog

ELLEfluence Blog & SEO Tips | Google SEO Keyword Planner in Google Shows a huge amount of results, narrowing down long tail keywords helps improve SEO on my blog | Blogging tips & advice | ELLEfluence Academy Blog School

Following our Instagram sistah? You’ll know that Search Engine Optimisation (SEO) is our bestie right? The reason? The better the SEO on your site, the higher you rank on Search Engines. Right now you’re asking how to improve SEO on your blog? Let’s face it, we want to be the girl at the parddddyyy who works smarter not harder right? 

Think of it like good SEO (ya milkshake FYI) brings all the boys to the yard. Make your SEO better than ours…we can teach yah…you get it!

First things first. You just gotta know long tail keywords are the Beyonce of SEO. They’ll help you rank so much higher than a generic keyword.

“Why boo?”

Long tail keywords are more specific, have less competition and can drive the right kind of traffic to your site. Y’know, like it’s far better for you to do the job properly, first time and then get Search Engines like Google and Bing driving the traffic to you on autopilot.

How you create long tail keywords is basic stuff, when you know how! Be specific. Remember who your readers are and choose words that people in your niche are searching for. 

Instead of our (broad ass) keyword being SEO, our long tail keywords is; improve SEO on my blog. 

SEO Search in Google Shows a huge amount of results, narrowing down long tail keywords helps improve SEO on my blog | Blogging tips & advice | ELLEfluence Academy Blog School

Look at the search results numbers drop by just over 135,000,000 when we add a more specific long tail keyword. Feel me yet?

More specifice SEO Search in Google Shows a huge amount of results, narrowing down long tail keywords helps improve SEO on my blog | Blogging tips & advice | ELLEfluence Academy Blog School

Now, let’s improve your SEO on your blog!

IMPROVE SEO ON MY BLOG

KEYWORD RESEARCH

The min you start optimising your blog, or any website for that matter, you increase your discoverability online. You’re like sayin’ ‘hi hun, I’m here for yah and I’ve brought champagne’. Seriously though, you’re opening your site up to the traffic you actually want.

So when you start doing specific keyword research the magic begins to happen.

“What the hell is keyword research?”

It’s the term given to discovering what the people you want on your blog are searching for on search engines.  Researching the words and phrases the people you want to be reading your content then organically sharing increase your website traffic.

Think of your niche, then for each post you compose you’re going to pick a long tail keyword that is relevant to your post. This is going to help make you hella visible in all the right places.

TOOLS TO USE:

Google Keyword Planner: Honey, if you’re not using this. You’re gunna miss out on making that sweet nectar. It’s one of the best tools for bloggers improving their SEO. You can measure the performance of specific keywords. Check out how many peeps are searching your keywords and how competitive the searches are. 

Google SEO Keyword Planner in Google Shows a huge amount of results, narrowing down long tail keywords helps improve SEO on my blog | Blogging tips & advice | ELLEfluence Academy Blog School

TIP – try to find keywords that are less competitive, with usually about 5,000 or less ‘researches’ per month, instead of high figures like ‘SEO’ where there’s too much competition. With the additional  likelihood that unless you pay for ads on these broader terms you’ll be lower down the ranks. It’s like perfecting your winged ‘liner, you’re not going to get it right first time. When you do…you da hottest b!tch in this plaaaaace! 

INCLUDE LONG-TAIL KEYWORD IN THE RIGHT PLACES.

Now we’ve got the long tail keyword. We need it to work for us in all the right places, y’know like a good push up bra. 

TITLE

Include your long tail keyword in your post title. 

Sidenote: you don’t have to put it in the same order. You know like eating dessert first. For example: How can I improve SEO on my blog could be How to grow my blog and improve SEO.

PARAGRAPHS AND HEADINGS

This goes without saying right? We’ve gone through the hassle of getting our heels and our dress looking amaze for our hot date, then we forget to do our hair. Nahhhh, just not happening.

You need to make sure you’re using your long tail keyword in the first paragraph of your blog post and wherever possible your concluding paragraph boo!

You’re going to want to sprinkle it like glitter (after all it’s gold dust to you) in Heading 2 and Heading 3 at least once too!

Tip: You’re not a broken record (90’s babies, we were the last generation of a skipping CD – sob), so don’t be repeating your keyword through the post too many times as that will have the adverse affect and damage your SEO. 3/4 times is the optihun.

PERMALINK

Meghan Markle, Vin Diesel, Nicki Minaj and Calvin Harris have all confused us by having two names and clearly, Permalink is trying to be boujie too instead of being referred to as the URL. 

Make sure your Permalink contains your long-tail keyword. Our long tail keyword would look like this improve SEO on my blog  ellefluence.com/improve-seo-on-my-blog

Where possible try and avoid stop words (the, to, a, who, how). Search Engines hate those suckers!

META DESCRIPTION

This is like a Search Engine preview of the good stuff to come. You know like your bio on your dating profile? Meta descriptions should not be longer than 155 characters and should always include your long tail keyword in sentence form so it makes sense what your article is about.

TOOLS TO USE:

Yoast SEO WordPress Plugin: Practice what you preach. If you’re like Madonna and touching SEO for the very first time, or an old hat but improving your site’s SEO then this plugin is the Daddy! It helps you along the way giving you a traffic light score of your SEO. Get them lights green before you hit publish.  

ALT TEXT

OH MY GOD! Like I can’t even deal. So many people don’t know the importance of ALT text. Like it’s an SEO gift from the Search Engine Gods and it’s probably as well known as LaTavia Roberson. Destiny’s Child original member FYI!

ALT Text | Google SEO Keyword Planner in Google Shows a huge amount of results, narrowing down long tail keywords helps improve SEO on my blog | Blogging tips & advice | ELLEfluence Academy Blog School

Basically, search engines can’t ‘see’ your images so if you use the ALT text to fill in a little information about your post and the image, you guessed it, the ALT text is going to come through for you when people are searching your long tail keyword too. 

Tip – I’ve said this before, if you use Pinterest or somebody else pins your images. It automatically pulls your ALT text as the description, help a sister out when they’re promoting your images with an ALT tag.

OFF-PAGE SEO

Sorry to be the bearer of bad news, I did bring champagne though so it cancels that out. Kinda? Once you’ve optimised your blog you totally need to ‘off page’ optimise. That means telling anybody and everybody about your new post. Share the living daylights out of your post on every single social media platform you are signed up to; including Facebook, Pinterest, Twitter and of course Instagram. Got swipe up feature? BLOODY USE IT!!! Then add it to your highlights! Use the keywords and hashtags related to your post too!

Be bad a$$ with a lot of sa$$. Don't forget to promote your post on all socials once you hit post. I'm learning how to improve SEO on my blog! Click To Tweet

ENGAGE

I fell in love with the pen, started f**king in ink
The hustle’s an art, I paint it what I would think
Still allergic to broke, prescription straight to the paper

You think Drizzy got to where he was by not shouting about his insane lyrics? Nah, me neither. Fall in love with your content then make everybody else fall in love with it too by promoting yourself. You’re your own brand aren’t you boo?

Beyonce | More specific SEO Search in Google Shows a huge amount of results, narrowing down long tail keywords helps improve SEO on my blog | Blogging tips & advice | ELLEfluence Academy Blog School

Engage with your audience by using a CTA and get them to subscribe to your mailing list. Keep them as a reader fo’ever-ever. Never miss a trick. Just like getting search engines to drive traffic for you, you want your posts to offer something pretty special so that you build your tribe of Queens (and Kings) after all your efforts. Smarter you’re working, not harder ‘member?

Practicing what we preach; here’s our shameless promotion. Want even more amazing blog tools and guides sent to your mailbox weekly AND have our FREE blogging eBook sent to your mailing list when you subscribe? You know what to do. Drop your details below.

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IS YOUR SITE RESPONSIVE?

My phone is literally moulded onto my hand, pretty much guessing yours is too? I probably read 80% of posts on my mobile and that’s why your site needs to be responsive. If it’s not you need to ask yourself U OK HUN?

Always, always, always choose a responsive theme. Search engines take this into account when ranking your site. Want to know if your site is responsive? Use Google’s Mobile-Friendly Test NOW!

You can check if your blog is mobile-friendly using Google’s Mobile-Friendly Test. While you’re at it why not check your site isn’t slow to load as Google penalises slow websites and truth bomb…so do your readers, if it takes too long, they’ll X your site and probs (most definitely) never return. The Insights tool from Google helps check site speed and makes suggestions how to improve.

SEO FOR BLOGGERS – BEST TOOLS RECOMMENDATIONS 

GOOGLE ANALYTICS

If you haven’t already make sure you install Google Analytics to keep track of your traffic, which pages people are landing on, your highest converting keywords. Who your readership base is and so much more. Plus if you’re wanting to work with brands and agencies on paid for campaigns then you’ll need these stats and to understand how to read them.

Want to know to ask for payment from brands who approach you? Get brands and agencies to find you? Want to know how to approach brands for paid for collaborations? Find brands (and the people at them)? You’ll want to check out our Academy which covers all of this in Chapter 1. 

GOOGLE SEARCH CONSOLE

This console will tell you if there are any errors or problems with your website. Like a good pair of Spanx it’ll also help hold everything together, give Google a helping hand by submitting your latest post for ‘crawling’ and of course your sitemap. Y’know like nudge them and be like HIYAH THE PARTY HAS ARRIVED ON MY SITE!

There we go, we provided the music, champagne and the venue. We’ve given you more tips than the Grand National and now, it’s your turn to use them so you never have to ask yourself again ‘how do I improve SEO on my blog’.

Don’t forget to subscribe for your FREE ebook and weekly tips, and check out our Academy. As always, if you’ve found value drop a comment below and we’d love you to share this with your friends.

ELLEfluence Blog & SEO Tips | Google SEO Keyword Planner in Google Shows a huge amount of results, narrowing down long tail keywords helps improve SEO on my blog | Blogging tips & advice | ELLEfluence Academy Blog School

5 thoughts on “How to Improve SEO on my Blog

  1. Excellent blog article by Laura. Ellefulence is an inspiring source of good material, well written that engages the audience. The Elle Blonde brand is one we recommend to bookmark for great coffee shop reading! Good work

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