The easy steps to HTTPS and why every site needs to be secure

securing your site with an ssl certificate-business-tips-ellefluence-pr-marketing-blogger-influencer-outreach

If you keep up to date with tech and online news you may be aware that as of October 2017 Google released a Customer Service Announcement stipulating any sites without an SSL certificate would be deemed as NOT SECURE. This in short means that your site may not be visible on the online search engine.

What is SSL and how do I know if my site is safe?

It’s simple to check. Simply type https:// before your domain into your Google Chrome browser. If there is a green lock showing then your site is safe and it has an SSL certificate installed.

If you see a red triangle, unfortunately it’s bad news. It means no SSL certificate has been installed and you should install one quickly.

What happens if I don’t make the change?

If you don’t have an SSL certificate installed and you have any forms such as email sign ups forms or even a contact form on site the address bar will show a NOT SECURE warning.

Those visiting your site will probably leave and never return, or at best not trust the integrity of your site. This goes for all sites from standard blogs to global online shopping sites.

ipad-securing your site with an ssl certificate-business-tips-ellefluence-pr-marketing-blogger-influencer-outreach

How do I make my site safe?

It’s all dependent upon who your site is with and who your hosting provider is. We’re going to cover the most popular options here for you.

GoDaddy

If you have your domain and/or your hosting through GoDaddy the easiest way to obtain an SSL certificate is via their site. Simply purchase the SSL certificate and then assign it to your domain. GoDaddy does the rest for you, so you’re able to get on running your business.

They have a limited time offer at the moment with SSL certificates priced at just £3.99. You can redeem the offer here.

Bluehost

They work in the same way, as GoDaddy just purchase your SSL and assign it to your site.

Their SSL certificates are included with their hosting packages. Hosting starts at only $3.95 (approx £2.99) per month

Different Providers?

If you have a webmaster and are not confident in the operations of the back end of your site contact them and ask them to install an SSL certificate for you immediately.

If you don’t have a webmaster and your hosting provider is different to the two above contact your hosting provider for instructions and help. It is pretty straightforward to install and if you’re struggling we can give you some pointers.

Non-Self Hosted

If you’re using a service like Blogger.com there is a way to redirect your site to HTTPS (and yes it won’t cost you) you can follow Google’s instructions here.

Advice: Ensure you have the SSL certificate as soon as possible to avoid being caught up in all those waiting until the last minute and even worse being exploited for higher costing SSL certificates. It’s all about supply and demand right?

Great, another expense. Is it worth it?

Of course it is, you’re running a business and it’s worth investing in the trust and integrity of your business. You haven’t spent all that time building your empire for Google to turn people off when all you need is an SSL Certificate.

Google has stated that if you migrate from HTTP to HTTPS it is treated like a site move with a URL change. It can temporarily affect some of your traffic numbers and may impact your DA. However you’ll be ranked over those without an SSL Certificate and in the long term it will create a better trust in your site.

If you use Google Analytics you’ll need to update your Default URL. You don’t have to change your code in your site either.

To do this is simple:

  1. Log in to Google Analytics
  2. Go to the Admin Settings (Gear/Cog Icon)
  3. Click Property Settings
  4. Updated Default URL to https:// &
  5. Click Save

Have you already made the switch or is there anything putting you off? We’d love to know your thoughts. Drop a comment below.

Leave a Reply

You have to agree to the comment policy.