To Grow, be patient
Rome wasn’t built in a day, so don’t expect to go from zero to hero overnight, even globally known bloggers and influencers have had to have their game face on while they grow and get noticed. It’s so disheartening when bloggers post things like ‘fed up with the lack of traffic’ and ‘think I might quit blogging’. As with any business success takes time and there’s no elevator. You have got to take the stairs and then you’ve got to go up and down the biggest hill before you even get close. Be patient. It’ll al be worth it. Just make sure that you’re constantly growing by working constantly. Don’t expect some sort of superstardom if you post once every blue moon. You have to put the effort in, be patient and trust your hustle. It’ll all be worth it in the end.
If you’re posting the same kind of posts with very little traction perhaps try something different, change your style up. Create videos. Write about something different for a little bit of variety. Only using Twitter to promote your posts? Why not try Facebook Groups as well? Make sure you’re accessible and discoverable. If you’re doing the same thing day in and day out and you see very little growth things have to change. Stop thinking it’s a god given right and you should be entitled to traffic. You have to work for it, simply by trial and error. Then when you find what works. Do more of it!
Make your blog a priority
If you’re after serious success, don’t be offended when we tell you, you have to put your site first. If you are taking this whole blogging ‘stuff’ seriously and want great things to happen because of your site then be prepared to work, be prepared to grow. Hang on though you just said be patient? Patience is great, but not if you’re standing still. Constantly be pushing forward, doing a little every day will soon add up. It’ll propel you into the direction you want to go. Make a list, create a strategy, keep assessing your strategy and your goals. You have to treat your blog as a business if you want to make it into a profitable business or just a successful hobby. Think like a business owner. If you owned a shop and didn’t turn up you’d sharp go out of business. Blogging works the same way.
Post what you want
Stop being controlled by others, want to post about contentious issues, issues really close to home or even voice an opinion? Do it. Brands and readers love when bloggers and influencers step outside the norm and shake off that ‘cookie cutter’ stereotype. Make sure you write what’s true to yourself. Keep your integrity and write from your heart. Regardless if you’re a hobby blogger or a full-time blogger writing for a living you will only grow by being honest and true. People can see through your falseness. They don’t want to read the same content – make sure if you want to write about something you voice that topic loud and proud. People will respect you for your honesty, just remember to stay away from click bait!
Promote, promote, promote. We said it before, you aren’t entitled to the traffic, work for those page views. Yes, you may think it’s unfair if you post something similar to somebody else and they go viral, you don’t know their story. Don’t compare their chapter 11 to your chapter 1. Just keep plugging away. Get into a habit of having a professional statement for when people ask what you do which is something like ‘I am a full/part-time digital marketer, I help to influence people’s decisions through writing on my blog/online publication’ – people will be intrigued by this statement they’ll ask you more, which will lead to traffic and free publicity. Promote on Facebook Groups, Twitter, Instagram, Pinterest – promote wherever and whenever you can. If you don’t talk about your site, how will you ever grow? Be proud and shout about it from the rooftops!
Do you have any other great tips for our ELLEfluencers to help them grow? We would love to hear your views!